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News Archive
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PartyGaming takes over partners
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[2005-11-14]
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Online poker giant PartyGaming announced it was taking over two of its four partners and cutting ties with a third, putting pressure on the remaining partner, Empire Online.
The move comes as PartyGaming prepares to launch its new, upgraded service – with the online firm buying Multipoker for $14.5 million (£8.3 million) and swallowing up most of IntertopsPoker for around $4 million (£2.3 million).
"We now look forward to the launch of the Party-branded integrated platform in the first half of 2006, when we will expand the number of games available to our customers," PartyGaming chief executive Richard Segal said.
The two "skin" operators' absorption into the PartyGaming group puts even more pressure on Empire Online – with experts suggesting its negotiating powers have been severely weakened with the loss of the other three skin sites.
Skin sites work as a "feeder" to the operating company's main site. Their job is to recruit online gamblers and redirect them to an actual operator, such as PartyGaming, and in turn they are granted a slice of the profits.
Both sites add around 300,000 online players to PartyGaming's website, but also allows the company into the potentially lucrative Scandinavian market.
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