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Billy Martin launches poker clothing range
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[2006-03-06]
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Billy Martin's stores has announced it is to launch a new poker clothing range, supported by some of Hollywood's most famous stars.
Billy Martin’s, which specialises in American frontier-style gear, is popular among the Holywood A-List, with starts such as Sly Stallone, Nicholas Cage and Arnold Schwarzenegger all known to wear the store's merchandise.
Billy Martin's venture into the branded poker clothing market is being supported by poker veteran Victor Goudling, who has been recruited as product spokesman.
Speaking of Mr Goulding, Doug Newton, chief executive officer of Billy Martin's USA, said: "Our first ace in the hole is our product spokesman, Victor Goulding, one of the most colourful and respected players on the national poker circuit, and an entrant in this year's World Series tournament held in Las Vegas in July.
"As sly and steady a player as Wild Bill Hickok ever was, Victor brings a wealth of experience, class, humor and skill to the table. Last year, ESPN named him one of the '10 Greatest Moments' in World Series play."
The clothing range is to include cowboy boots, a gold poker bracelet and a three-pocket vest.
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